After using their Amazon app to effectively log into the cart, customers place one or two shopping bags in the basket.

The “smart cart” resembles a one-basket convenience cart and is equipped with bar code readers, sensors and scales. The stores also will debut the Amazon Dash Cart, a shopping cart that scans groceries, links to online shopping lists, and doubles as a checkout stand. Stationed throughout the store are Amazon Echo Show smart displays that can summon Amazon’s virtual helper, Alexa, which can help answer customers’ queries such as, “Where can I find the mayonnaise?”Īmazon Dash Cart, a smart shopping cart that allows you to shop as you normally would and skip the check-out line. But the Amazon Fresh store, which bears the same name as Amazon’s grocery delivery business, is also laden with technology.

The 35,000-square-foot market in Woodland Hills, which is opening Thursday to select local residents before opening widely in the coming weeks, features departments similar to what you would find in your local grocery store - produce, dry goods, seafood and meat counters, as well as prepared foods.

The Amazon Fresh stores could help Amazon grab market share from Kroger and Walmart and gain additional shopper data, while expanding its private label lineup, analysts have told CNN Business. Some of them are online-only sites for the fulfillment of grocery delivery orders. Including Woodland Hills, Amazon confirmed it is opening seven Amazon Fresh stores - four in California and three in Illinois - but has not announced their opening dates.

(WMT), by comparison, holds 21%, according to Cowen estimates. Amazon’s current market share is 4%, Helbling said.

Amazon fresh market